A brand isn’t just about its products—it’s about the journey, the meaning, and the soul behind its name. For us, Bin Farash wasn’t just a name we picked; it was a reflection of who we are, where we come from, and where we’re headed. It all began in July 2024, when Fahiz and I (Anseef) took our first step into the world of perfumery. Mumbai was our first destination, where we explored manufacturers, studied formulations, and started laying the foundation for what would become our perfume brand.

But there was one challenge—we needed a name.

We searched Google, experimented with AI name generators, and brainstormed for hours, but nothing truly resonated with us. Every name felt forced, generic, or lacking emotion. Then came the turning point. On our last day in Mumbai, before flying back to Kerala, we grabbed lunch and decided to watch a movie. But even inside the theatre, our minds weren’t on the screen—we were still debating the name. That’s when we decided to play with our own initials.

FAR – taken from Fahiz Abdul Rasheed

AA – from Anseef Abdurahiman

This formed FARAA—but something was missing. It didn’t feel strong enough. We wanted a name that was bold, powerful, and masculine. So, we removed my second initial, tweaking it to FARASH. After the movie, we headed to a café for coffee. Still unsure, we searched for the meaning of "Farash" in Arabic. It meant "Knight"—a symbol of strength, honor, and resilience. At that moment, it all clicked. We both hail from the Middle East—a region that shaped our upbringing. Our vision wasn’t just to build a brand in India but to expand globally, especially into the Middle Eastern market. The name needed to reflect that heritage. That’s when we thought of the Arabic word "Bin," meaning "son of" or "from."

Bin Farash—"Son of the Knight"—was born.

The name embodied our journey:

✅ Strength & perseverance—just like knights, we had fought through challenges.

✅ Our Middle Eastern roots—staying true to where we come from.

✅ Legacy & creation—our perfumes are like our children, crafted with passion and purpose.

And so, Bin Farash became more than just a brand—it became our identity. From a late-night flight back home to a brand that will redefine luxury perfumes, Bin Farash stands for passion, persistence, and the art of fragrance.

Bin Farash – Sharing Emotions.

A perfume is never just a fragrance. It’s a feeling, a moment, a memory frozen in time. As we built Bin Farash, we knew we weren’t just crafting perfumes—we were crafting experiences. But how do you put that into words? How do you capture the essence of what perfume truly means to people? That answer came to us during our visit to Dubai—a city where tradition and modernity blend seamlessly, much like the fragrances we aspired to create. It was there that we met Mr. Yusuf Bhai, a legendary perfumer known for something truly special—recreating the scents of loved ones who had passed away.

Watching him work was eye-opening and deeply emotional. Customers would bring him personal belongings—a scarf, an old bottle, even a handwritten note carrying a faint trace of scent—and he would meticulously recreate the fragrance of their beloved. In that moment, we realized something profound:

Perfume is not just about smelling good—it’s about feeling something.

A single scent could bring back the warmth of a mother’s hug, the excitement of a first date, or the nostalgia of childhood summers. It could trigger emotions buried deep within, bringing joy, comfort, or even a bittersweet longing. That’s when it struck us—perfume is about sharing emotions.

That was exactly what Bin Farash was meant to do. Every bottle we create carries an emotion, a story, an invisible thread connecting people to their most cherished moments.And so, our tagline was born:

‘Sharing Emotions.’

It’s not just a phrase—it’s our promise.

At Bin Farash, we don’t just make perfumes. We create emotions you can wear. Memories you can hold. Stories you can carry with you.

Bin Farash – Sharing Emotions.